Margalita

Brand identity / Restaurant

Margalita is a Georgian family restaurant rooted in family recipes, wine, music and Supra culture. The rebrand preserves this heritage through a visual identity inspired by Georgian winemaking, vines and traditional decorative forms.

Margalita’s gold wordmark and ornamental grape motif on a burgundy background

REBRENDING EXPLORATION

LOGO CONCEPT

The new Margalita identity refines the original logo into a cleaner, contemporary system. Georgian ornament, vines and grapes connect the brand to wine, the Supra and tradition, the pearl-like cluster links directly to the name - “margaliti” means “pearl” in Georgian. The custom “G” echoes a Qvevri, adding another subtle reference to Georgian wine culture.

MESSAGE CONCEPT

At Margalita, guests are welcomed with family recipes, wine and the warmth of Georgian hospitality. Here, shared meals, familiar faces and new encounters become part of one continuing Georgian tale.

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Studio
Questar Studio
Collaborators
Nina Iremashvili · Nikoloz Kiknadze
Project type
Rebranding exploration